Introduction: Relying on out-of-pocket payments for health care services increases the financial burden and back-breaking costs of medical services for families. It results in poverty. Considering the necessity of sustainable medical insurance for informal jobs, the present study evaluated the willingness to pay medical insurance for informal jobs in Isfahan province for two groups of informal jobs in income deciles one to three and deciles four to six.
Methods: In this study, the conditional valuation method (CVM) was used to estimate the willingness to pay. The maximum willingness to pay is equal to the compensatory interest, that is, the decrease in income that maintains the initial level of the respondent's utility if insurance coverage is provided. In this research, library and field methods were used to collect data, and since the dependent variable (willingness to pay) was ranked, the econometric methods of ordered probit and Tobit were used to estimate the model.
Results: The results showed that in both groups of income deciles, the variable of education level has no significant effect on the willingness to pay, but other variables such as age, average household income, age and average medical expenses have an effect on the willingness to pay. The effect of changing household size was also negative. In the following, the practical suggestions obtained from the results were presented.
